Drum and percussion literature for high schools and colleges used to be dull until the wild and crazy guys at Row-Loff Productions came along in 1990.
With backgrounds in marching bands, national production shows, touring with big name artists, studio recording, and advertising, Chris “Crock” Crockarell and Chris Brooks developed drum and percussion literature that was fundamentally solid yet hip and entertaining.
Row-Loff’s advertising campaigns often include two bearded hipsters in sunglasses, bandanas, and purple pinstriped suits. Like Clark Kent and Superman, Crock and Chris and the purple suited hipsters are never seen at the same time. That's curious.
I shot a photo for Row-Loff’s new advertising campaign. At the end of the day, we arrived at MTSU’s band room where The Band of Blue’s wall of tubas hang and instruments of every kind are neatly organized.
Crock and Chris stood in while we blocked the shot and the purple suited hipsters showed up fashionably, rock star late. My shooting position was about 8 feet up, on top of lockers that weren’t meant to hold a photographer and camera. As I climbed the ladder, one of the purple suited hipsters said, “I think it will hold.” That's comforting.
The purple suited hipsters took their position in the middle of marimbas, tympani, gongs, congas, and a very small cowbell – more cowbell, please! They were accompanied by two duck decoys and a yellow plastic parrot that still had its price tag attached. After the shoot, an announcement was made that the purple suited hipsters had left the building.
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